About.com Attempting to Court Canadian Users with Acquisition of Aboot.ca
By Wally Hayes • Aug 6th, 2009 • Category: WorldIn an effort to bolster their Canadian traffic, About.com announced today that they have acquired the Canadian domain Aboot.ca. The domain, which is a play on Canadians’ tendency to unconsciously pronounce “about” as “aboot”, was purchased by the New York based company for an astounding $30 million and was previously home to a Neil Peart [...]
