Taco Bell Pledges at least 60% Accuracy on Drive-Thru Orders
Larely, CA – In an effort to drastically increase the level of customer service in the fast food industry, fast food chain Taco Bell has announced that they are now pledging at least 60% accuracy in their filling of drive-thru orders.
Greg Creed, who is Taco Bell’s President and Chief Concept Officer, spearheaded the movement and told reporters today that, “There was a time when we were comfortable operating with a 25% accuracy rate in our filling of drive-thru orders. However, since these times continue to become more and more competitive, we’ve taken the initiative and pledge that out of every five items you order, we will get at least three of them correct.”
After applause in the conference room died down, Creed added, “However, I’d also like to note that customers visiting Taco Bell after 11:00 PM, as well as orders totaling over $9.00, will not be subject to this rule.”
The change comes in response to pressure from customers who have been growing more and more upset with the restaurant’s ability to fill drive-thru orders with any semblance of accuracy.
Lisa Pike, a customer who eats lunch at Taco Bell once a week, was one of those frustrated customers. “I’d get here and order two spicy chicken burritos and a nachos bell grande, and when I got back to work I’d open my bag to find three caramel apple empanadas sitting there. It was ridiculous.”
In order to please the largest number of customers, Taco Bell broke its business day into two segments: “sober hours” and “drunk hours”. “Sober hours” last from 10:00 AM to 10:59 PM and “drunk hours” span from 11:00 PM to 2:00 AM. Research showed that a customer receiving the incorrect order during “sober hours” was 10,000% more likely to come back and complain than a customer who came during “drunk hours”. Because of this, Taco Bell has emphasized that the pledged changes will apply only during “sober hours”.
In order to get employees excited about the new policy, as well as convince them to actually check the order’s receipt before just filling a bag with food, Taco Bell created a training seminar titled “If you give a shit, customers won’t give you shit”. It’s based on the premise that the more accurately orders are filled, the less frequently angry customers will come back and bitch at them. This, in turn, will brighten their day.
Taco Bell, which is owned by Yum! Brands, expects to see a significant rise during “sober hours” as a result of the change. There is still no word on if other fast food companies like KFC, A&W, and Long John Silver’s, which are also owned by Yum! Brands, will adopt similar changes.
